FINANCIAL TECHNOLOGIES AS A COMPONENT OF THE DIGITAL ECONOMY: TRENDS IN THE REALITIES OF COVID19-PANDEMIC
A key factor for the growth of digitalization of the financial technology market is large investments in technology-based solutions. Moreover, infrastructure-based financial technologies are shaping the future of financial services in particular and the digital economy in general, thus contributing to the growth of the global financial technology market. In addition, financial technology companies are supplying personalized products at low cost in light of new developments in the technology sector caused by the COVID19 pandemic, which is driving consumer expectations, thereby stimulating global growth in the digital economy and, consequently, the rapid development of some segments of financial technologies, and the rapid decline of other segments. Purpose. The article is devoted to the review of the main trends of financial technologies in the crisis of the economy, which takes place during the global pandemic COVID-19, and the search for patterns of financial technology in si...